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An FMCG company household brand in Singapore struggles with limited working capital and distribution channels. Cut-throat price competitions outshine the USPs of its brand and products.
Realign the brand positions and reprice the products. Packagings were redesigned with successful penetration to local supermarkets and upcoming penetration to Dubai and Taiwan Markets.
Business expected to grow by 250% in 2 years with increased profitability by 20%.
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